Clik here to view.
35 Free Pre-Designed Email Templates Just For You [And an Infographic!]
A 2013 guide to email design in infographic form (plus 35 free HTML email templates!).Liz Wilson's insight:Tips to increase the chance of your marketing emails being read. From Hubspot.See it on...
View ArticleClik here to view.
10 Companies That Totally Nail Copywriting
10 examples of companies with truly killer copywriting.Liz Wilson's insight:You know that feeling of your heart sinking when you're told to write a piece of copy and 'be humorous'?And you're not...
View ArticleClik here to view.
Quick Course On Effective Website Copywriting | Smashing Magazine
Hiring a professional copywriter can be very expensive, which is one of the reasons why this is a valuable skill to have yourself.Liz Wilson's insight:The basics of copywriting for the web. Can be...
View ArticleClik here to view.
Useful Value Proposition Examples (and How to Create a Good One)
What is a value proposition? What do you include in it? How do you structure it? Answers here. Also examples of value propositions good and bad. See it on Scoop.it, via Talk Copywriting
View ArticleClik here to view.
Microcopy Matters: Small Words and Phrases that Make a Big Difference
Microcopy can make the difference between someone staying on your website or going off it in frustration. That's why it matters. Good examples here. See it on Scoop.it, via Talk Copywriting
View ArticleClik here to view.
The Ultimate Guide To A/B Testing | Smashing Magazine
A/B testing isn’t a buzz term. A lot of savvy marketers and designs are using it right now to gain insight into visitor behavior and to increase conversion rate.Liz Wilson's insight:Get a briefing on...
View ArticleClik here to view.
The copywriting infographic | ABC Copywriting blog
An infographic summarising some key copywriting ideas and techniques.Liz Wilson's insight:A brief history of copywriting in one infographic.See it on Scoop.it, via Talk Copywriting
View ArticleClik here to view.
Five Copywriting Errors That Can Ruin A Company’s Website | Smashing Magazine
No matter how brilliant a website’s design, no matter how elegant its navigation, sooner or later visitors will decide whether to take action because of something they read.See it on Scoop.it, via...
View ArticleClik here to view.
Five great examples of product page copywriting
While product page design has improved in the past few years, an often neglected area is sales copy.Liz Wilson's insight:Manufacturers' descriptions don't cut the mustard. Even the dullest product can...
View ArticleClik here to view.
Why Good Copywriting Goes Bad: Ignorance
Good copywriting isn't writing well. It's knowing your audience, their needs, and how to write words that sell - without being ignorant. Click here to read .Liz Wilson's insight:How to think like a...
View ArticleClik here to view.
Copywriting and designing emails: tips on 11 types of email and free Hubspot...
Learn about all the various types of emails you could be using in your email marketing program.Liz Wilson's insight:Here's a spot-on guide to writing and designing emails from Hubspot. I think they've...
View ArticleClik here to view.
15 Copywriting and Content Marketing Blogs that Will Make You More Money
Sonia Simone of Copyblogger: "We think persuasive writers — content marketers and copywriters — are as worthy of cheers and accolades as our fiction-writing brothers and sisters.So today I put together...
View ArticleClik here to view.
How to copywrite for social media like a pro
Liz Wilson's insight:The shorter the copy, the more you have to think about it. That's why I like these tips on social copywriting - most of the time something we don't have enough time to think about....
View ArticleClik here to view.
10 Companies That Totally Nail Copywriting
10 examples of companies with truly killer copywriting.Liz Wilson's insight:Great article on what makes a brand's tone of voice distinctive - and if you don't have a distinctive tone of voice, who's...
View ArticleClik here to view.
‘Inconsistent tone of voice will damage brands’ | News | Marketing Week
Brands need to use the same language in all communication with customers or risk creating a disconnect.Liz Wilson's insight:Tone of voice isn't just something for written communications - it needs to...
View ArticleClik here to view.
Seo Content Copywriting Basics You Must Know - Seo Sandwitch Blog
Seo copywriting is needed as it helps in gaining good search engine rankings and increases your brand’s search engine visibility. Find out the basics of seo copywriting.Liz Wilson's insight:Good recap...
View ArticleClik here to view.
How to Improve Your Social Media Calls to Action
Excerpted from article by Heidi Cohen published on Social Media Examiner:"Here are seven steps for crafting calls to action to get your social community to do what you’d like them to and transform your...
View ArticleClik here to view.
Copywriting Content Lessons from David Ogilvy | Social Media Today
Scan through these nine tips on copywriting, content writing, and general advertising, straight from the master, David Ogilvy.Liz Wilson's insight:Back to the basics of copywriting: a good summary of...
View Article
